SMARTY PANTS ICE CREAM
Role: Creative Lead
Lead a group of designers to develop the visual brand for a new ice cream business. All work shown below is the result of collaborating with my team.
A modern & playful ice cream restaurant at the University of Waterloo, operated by the Waterloo Undergraduate Student Association. Launching summer of 2025.
This quick-service ice cream shop serves a brand-new experience on the Waterloo campus with high customization and convenience.
Where Book Smart meets Brain Freeze
